Politics is a continuum – it will ebb and flow sometimes quickly and violently. I had hoped after the July 2024 general election it would stay quiet for a while. I felt the country needed and deserved a period of calm, after the chaos that had characterised the period since June 2016.

However almost immediately, the honeymoon period was over, the UK press and online media engaged in endless carping and excessive criticism of the new government. This has not been effectively countered by No. 10 communications. The fury directed against the PM felt weird given his recent appointment and lack of anything earthshattering. The US Presidential election of 2024 threw new curveballs in all directions, destroying previous norms, creating issues that demanded the new PM’s attention.

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