5 May 2023
Marketing Team
This weekend is special – on Saturday at 11am we will see a Coronation ceremony that has its roots in Tudor times.
Back then there was also an important transition, as Britain moved away from a monarchy that was a medieval free for all, to one that adhered to basic hereditary principles.
King Charles III represents a modern face to those hereditary principles. A man who waited an unprecedented 72 years for the throne will now be crowned.
What is fascinating is just how smooth the new monarch’s transition has been. The King has an easy affability and proximity. He will probably only have a short reign. But he has already captured the public mood and has shown a willingness to meet and talk to people from all backgrounds and faiths. He is definitely enjoying the job he waited so long for.
Last week I was in America, and quite a few people I met were talking about the Coronation, asking a variety of questions. Love it or not, that is the global reach of the institution of the British monarchy.
Whether you are a monarchist or a republican, whether involved, interested or disinterested – what will be striking is the pageantry of the Coronation, the unique ‘magic’ of the event that comes around only a handful of times every century.
That ‘magic’ remains tangible and it’s a wonderful thing to be able to celebrate a revival and reinvigoration of the national figurehead.
To our clients, their families, members of staff, we hope you take the opportunity to enjoy this weekend’s festivities and happiness. We wish you a very happy long weekend and Bank holiday.
At CSS Investments we wish King Charles III and the Royal Family every success in the years to come.